SfAA Community Network


International Journal of China Marketing Vol. 2 (1)


Volume 2(1)


International Journal of China Marketing


Table of Contents  


Editorial Commentary


Expecting Marketing Activities and New Product Launch Execution to Be Different in the U.S. and China: An Empirical Study

Roger J. Calantone, C. Anthony Di Benedetto, and Michael Song


China and the United States: Market Connections and Trade Relations

Shirley Ye Sheng and Yan Ma


Iranian Consumers and Products Made in China: A Case Study of

Consumer Behavior in Iran’s Market

Masoud Karami, Shahrzad Pourian, and Omid Olfati


The Choice Behavior in Fresh Food Retail Market: A Case Study of Consumers in China

Bin Cui


Citizen Satisfaction with Educational Services: The Marketing

Implications of Public Administration

Yong Shen and Xia Wang


Strategies of Chinese Multinational Enterprises: Observations and Preliminary Conceptualization

Carlyle Farrell and Xiaohua Lin

 Cross-Cultural Issues in Marketing Communications: An Anthropological Perspective of International Business

Kathy Tian and Luis Borges


International Journal of China Marketing Statement


ISSN 2156-6186


The International Journal of China Marketing is a double blind peer-reviewed referral journal in the field of international marketing published by the North American Business Press (NABP). NABP is a professional press that publishes seven academic journals including:  Journal of Applied Business and Economics,  Journal of Strategic Innovation and Sustainability, Journal of Leadership, Accountability and Ethics, Journal of Management Policy and Practice, Journal of Marketing Development and Competitiveness, International Journal of Business Anthropology, and International Journal of China Marketing.   


Currently, the acceptance rate of NABP journals is less than twenty percent, with the Journal of Applied Business and Economics at nine percent.  The journals are indexed by UMI-Proquest-ABI Inform, EBSCOhost, GoogleScholar, and listed with Cabell's Directory, Ulrich's Listing of Periodicals, Bowkers Publishing Resources, the Library of Congress, the National Library of Canada, and Australia's Department of Education Science and Training. Furthermore, our journals have been affirmed as scholarly research outlets by the following business school accrediting bodies: AACSB, ACBSP, IACBE & EQUIS. For more information about the North America Business Press please visit their homepage at: http://www.na-businesspress.com/


The International Journal of China Marketing is proposed by a group of scholars who believe that given the fast growing business in China it is necessary to have a platform to share ideas and knowledge about marketing in China. Currently there is no international academic journal about marketing in China. The journal is in its process to be registered with SSCI index service and the articles published in the journal are fully indexed by google scholar. 


This peer reviewed international journal is published biannually for practitioners and academicians interested in marketing in China and study about China. It provides essential reading for those who need to keep in touch with the ever-evolving facets of marketing practices and theories in China. Practitioners and scholars from various disciplines apply theories, methods, and skills to identify, to study, and to provide the solutions to all kinds of marketing problems in China that are faced by all kinds of business organizations, from the small scale family-run stores to the large corporations. 


Our journal is dedicated to the advancement and dissemination of business and marketing knowledge by publishing, through a double-blind refereed process, ongoing results of research in accordance with international scientific and scholarly standards.  Articles are written by business leaders, policy analysts, and active researchers for an audience of specialists, practitioners and students. 


Our journal publishes:


  • Practice papers: Addressing the issues confronting marketing practitioners in industry, consultancy and government
  • Case Studies: What the issue was, what was done, what the outcome was, and what could have been done differently
  • Research: From the leading business schools and research institutes
  • Legal update: Covering the issues of marketing in China


Issues covered in the journal include:


  • Present and future of marketing in China in general
  • Market segmentation
  • Lifestyle and psychographics
  • Culture change
  • Competitor strategy
  • Product strategy
  • Pricing strategy
  • Marketing communication strategy
  • Distribution strategy
  • Customer relationship management
  • Direct marketing
  • Multi-channel marketing
  • Social media strategy
  • Marketing education
  • Legal compliance


Sponsor:  School of Marketing Management, Liaoning Technical University


General Advisor: Dr. Philip Kotler


Advisors:  Dr. Geoffrey Lantos, Dr. Ping Zhao, Dr. Hugh J. Munro


Editors: Dr. Robert Guang Tian, Dr. Baoku Li


Editor-in-Chief: Dr. David Smith



Editorial Advisory Board (to be extended)


Dr. Sohrab Abizadeh, University of Winnipeg , CAN

Dr. Thomas Brashear Alejandro, University of Massachusetts Amherst, USA

Dr. Luis A. J. Borges, Saint Xavier University, USA

Dr. Willem Burgers, China Europe International Business School, PRC

Dr. Tony Haitao Cui, University of Minnesota, USA

Dr. Bahram Dadgostar, Lakehead University, CAN

Dr. Xianchi Dai, Chinese University of Hong Kong, HK

Dr. Andrew Z. S. Demirdjian, California State University, USA

Dr. Anthony Di Benedetto, Technische Universiteit Eindhoven, NLD

Dr. Peng Du, Zhongnan University of Economics and Law, PRC

Dr. Paulo Duarte, University of Beira Interior, Portugal

Dr. Murad Esenov, Institute for Central Asia and Caucasian Studies, SE

Dr. Xiucheng Fan, Fudan University, PRC

Dr. Philippe Gregoire, University of Laval, CAN

Dr. Guoqing Guo, People’s University, PRC

Dr. Philip Hancock, National Association of Purchasing Managers (Buffalo), USA.

Dr. Samanthala Hettihewa, University of Ballarat, AUS

Dr. Colm Kearney, University of Dublin, IRL

Dr. Raymond Liu, University of Massachusetts Boston, USA

Dr. Eddie Rhee, Stonehill College, USA

Dr. Yuetan Liu, Shandong University, PRC

Dr. Shirley Ye Sheng, Barry University, USA

Dr. David Smith, North American Business Press, USA

Dr. Dan Trotter, Shantou University, PRC

Dr. Tom Valentine, University of Western Sydney, AUS

Dr. Lijuan Wang, Liaoning University of Engineering and Technology, PRC

Dr. Yi Wang, Business School of STU, PRC

Dr. Qing Wang, University of Warwick, UK

Dr. Z. John Zhang, the Wharton School, University of Pennsylvania, USA

Dr. Dongsheng Zhou, China Europe International Business School, PRC



Please send your manuscripts, news notes and correspondence to Dr. Robert Guang Tian, Senior Editor, IJCM, via e-mail at ijcm@na-businesspress.comrgtian@yahoo.com or rtian@medaille.edu


Views: 789


You need to be a member of SfAA Community Network to add comments!

Join SfAA Community Network



© 2019   Created by SfAAadmin.   Powered by

Badges  |  Report an Issue  |  Terms of Service