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International Journal of Business Anthropology Volume 6(1)

International Journal of Business Anthropology


Volume 6(1)



Table of Contents


Editorial Commentary


Applications of Anthropology in Business Management: Localization with Chinese Characteristics

Wei Li, Kathy Tian, Camilla H. Wang, and Yu Liu


Ethnography: Naturalistic Research and Business Anthropology

Alf H. Walle


“Loss-In-Practice” Hypothesis: Tourism Ritual Evolution and Proof-chain analysis Of Snake Worship In Zhang Hu Town

Zhengying Lu


Reconciling Energy Cost with a Comfortable Indoor Climate:

A Practice-oriented Design Perspective

Svenja Jaffari and Jacob Buur


Religiosity and Retail Store Choices: Exploring US Christian Consumers’ Apparel Shopping Behavior

Lizhu Davis


Teaching Aspects of Business Anthropology

Stephanie A. Krawinkler


Impact of Socio-Economic Status on Women’s Wellbeing

Venkatanarayanan, Valentina Fusari, and S. Veeramani




Views: 126

Comment by Robert Guang Tian on October 29, 2016 at 10:34pm

Comment by Robert Guang Tian on October 29, 2016 at 10:37pm

International Journal of Business Anthropology



ISSN 2155-6237




Executive Editor:

Gang Chen






Zhengying Lu

Alfons H. van Marrewijk

Sigamani Panneer.

Davide Torsello



Robert Guang Tian

Daming Zhou










Cambridge Scholars Publisher

London, UK




Copyright page



 Associate Editors

Dr. Hilda Eitzen

Dr. Vincent Xiaoguang Qi

Dr. Xiaoliu Yang


Members of Editorial Board

Dr. Allen Batteau, Wayne State University, USA

Dr. William O. Beeman, University of Minnesota, USA

Dr. Gordon Bronitsky, Bronitsky and Associates, USA

Dr. Yu Chen, Sun Yat-Sen University, PRC

Dr. Andrew Z. S. Demirdjian, California State University, USA

Dr. Dominique Desjeux, Paris Descartes University, FR

Dr. Heidi Dahles, VU University Amsterdam, NL

Dr. Lily Díaz, Aalto University, Finland

Dr. Ying Duan, Sun Yat-Sen University, PRC

Dr. Murad Esenov, Institute of Central Asia and Caucasian Studies, SE

Dr. Kreg T. Ettenger, University of Southern Maine, USA

Dr. Julia C. Gluesing, Wayne State University, USA

Dr. Ekaterina L. Khramkova, Moscow University of Industry and Finance, RU

Dr. Mahesh Ranjan Debata, Jawaharlal Nehru University, IN

Dr. Kewal Krishan, Panjab University, IND

Dr. Peter Lugosi, Bournemouth University, UK

Dr. Catriona Macaulay, University of Dundee, UK

Dr. Christine Miller, Savannah College of Art and Design, USA

Dr. Pedro Oliveira, IPAM Marketing School, POR

Dr. Devinder Pal Singh, Punjabi University, IND

Dr. Jean N. Scandlyn, University of Colorado Denver, USA

Dr. Josephine Smart, University of Calgary, CA

Dr. Tulasi Srinivas, Emerson College, USA

Dr. Dan Trotter, Shantou University, PRC

Dr. Alf Walle, Galen University, BZ

Dr. Jianhua Zhao, University of Louisville, USA

Dr. Xudong Zhao, Renmin University, PRC


Members of Advisory Board

Dr. Marietta L. Baba, University of Michigan, USA

Dr. Russ Belk, York University, Canada

Dr. Robbie Blinkoff, Context-Based Research Group, USA

Dr. Elizabeth Briody, Cultural Keys LLC, USA

Dr. Ken Friedman, Swinburne University of Technology, AUS

Dr. Jayne Howell, California State University Long Beach, USA

Dr. Ann Jordan, North Texas University, USA

Dr. Naimatullah U. Khan, Jamia Millia Islamia (A Central University), IN

Dr. Timothy de Waal Malefyt, BBDO Worldwide Advertising, USA

Dr. Robert J. Morais, Weinman Schnee Morais, Inc., USA

Dr. Pamela Puntenney, Environmental & Human Systems Management, USA

Dr. Elizabeth Tunstall, Swinburne University of Technology, AUS


Statement of International Journal of Business Anthropology


The International Journal of Business Anthropology (IJBA), is a double blinded peer reviewed journal focusing upon business anthropology supported by the College of Sociology and Anthropology, Sun Yat-Sen University, China, the Faculty of Social Science, VU University Amsterdam, The Netherlands, the Institute of Business Anthropology, Shantou University, which was originally published by the North American Business Press (NABP) biannually and is currently published by Cambridge Scholars Publishing starting from Vol. 6 (1).


Given the rapid growth of business anthropology, a journal dedicated to the field is much needed. Business anthropology uses qualitative and ethnographic methods as an alternative to more formal methodologies. Specific tools include participant observation, informal and structured interviews, and other “naturalistic”, informal, and face to face methods of investigation. Business anthropologists play a key role in developing culturally sensitive policies and strategies in a world increasingly typified by cross cultural contacts.


The journal seeks articles by anthropologically-oriented scholars and practitioners. Regionally-focused contributions are welcome, especially when their findings can be generalized. We encourage the dialogues between the findings or theories generated from the field of business anthropology and the theories of general anthropology. Topics of interest include, but are not limited to, general business anthropology theories and methods, management, marketing, consumer behavior, product design and development, knowledge management and competitive intelligence, human resources management, international business, etc.


The objectives of IJBA are:

 Generate an exchange of ideas between scholars, practitioners and industry specialists in the field of applied and business anthropology

 Encourage bridge building between the practitioner and the academic world

 Provide a vehicle of communication for anthropologists working within the practitioner world

 Provide a forum for work concerned with qualitative business analysis inspired by anthropological theory and methods


Call for Papers

We are always looking for good manuscripts! We encourage practitioners, students, community members, and faculty from all disciplines to submit articles. The Editors and one or more anonymous peer reviewers will review the manuscript prior to its acceptance for publication. In addition to research and academic articles, we feature case studies, commentaries and reviews. Please send manuscripts, news notes and correspondence to: Dr. Gang Chen, the Executive Editor via e-mail at jamesgchen@qq.com, or to Dr. Robert Guang Tian, editor-in-chief, at rtian@stu.cn, or ijba@cambridgescholars.com.


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