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Robert Guang Tian's Blog (33)

Editorial Commentary: Anthropologists’ Contributions to the Business Studies

Editorial Commentary: Anthropologists’ Contributions to the Business Studies

 

Although anthropologists can and have made significant contributions to the business world (Jordan 2013), the theories and methods of this qualitative social science have not been as widely phased into business research practice as they could and should have been (Tian and Walle 2009). The most powerful tool that business anthropologists can apply and contribute to anthropological…

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Added by Robert Guang Tian on October 30, 2016 at 3:17am — No Comments

Introduction to International Journal of Business Anthropology Vol. 5 (2) by Dr. Alex Stewart

Introduction to International Journal of Business Anthropology Vol. 5 (2)

 

Alex Stewart

 

       When they study businesses, anthropologists bring a great deal of value to the table, but they also confront obstacles as they seek to apply their knowledge and their methods in this terrain. As a result, business anthropology faces the challenge of adapting, in order to overcome the obstacles, while maintaining the…

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Added by Robert Guang Tian on October 30, 2016 at 2:25am — 1 Comment

Introduction to International Journal of Business Anthropology Vol. 5 (2) by Dr. Alex Stewart

Introduction to International Journal of Business Anthropology Vol. 5 (2)

 

Alex Stewart

 

       When they study businesses, anthropologists bring a great deal of value to the table, but they also confront obstacles as they seek to apply their knowledge and their methods in this terrain. As a result, business anthropology faces the challenge of adapting, in order to overcome the obstacles, while maintaining the…

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Added by Robert Guang Tian on October 30, 2016 at 2:23am — No Comments

Introduction to International Journal of Business Anthropology Vol. 5 (2) by Dr. Alex Stewart

Introduction to International Journal of Business Anthropology Vol. 5 (2)

 

Alex Stewart

 

       When they study businesses, anthropologists bring a great deal of value to the table, but they also confront obstacles as they seek to apply their knowledge and their methods in this terrain. As a result, business anthropology faces the challenge of adapting, in order to overcome the obstacles, while maintaining the…

Continue

Added by Robert Guang Tian on October 30, 2016 at 2:20am — No Comments

International Journal of Business Anthropology Volume 6(1)

International Journal of Business Anthropology

 

Volume 6(1)

 

 

Table of Contents

 

Editorial Commentary

 

Applications of Anthropology in Business Management: Localization with Chinese Characteristics

Wei Li, Kathy Tian, Camilla H. Wang, and Yu Liu

 

Ethnography:…

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Added by Robert Guang Tian on October 29, 2016 at 10:34pm — 2 Comments

Foreword for General Business Anthropology (1st Edition) By Dr. Alf Walle

Anthropology is a discipline that over the last hundred or so years has developed a wide array of qualitative techniques for understanding people and their behavior.  Although its toolkit is broad, flexible, and illuminating,  for many years, these analytic methods suffered as second class citizens within the business disciplines because research tastes were skewed towards quantitative and so called “rigorous” methods.  Less formal techniques, such as those that distinguish anthropology,…

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Added by Robert Guang Tian on August 24, 2012 at 9:04pm — No Comments

What Anthropology Brings to Business

What Anthropology Brings to Business

 

A Foreword for the Textbook General Business Anthropology (2nd edition)

 

Alex Stewart, Marquette University

 

            Anthropology has a great deal to offer for business researchers, whether their research is applied and commercial or “pure” and foundational.  Here are seven major advantages of an anthropological approach:…

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Added by Robert Guang Tian on July 20, 2012 at 9:34pm — No Comments

Design and Teach Business Anthropology in Chinese Context

Design and Teach Business Anthropology in Chinese Context

 

Tian Guang

 

Abstract: The business world is continuously changing, which forces business schools to continuously adjust their curricula and update their teaching materials, to meet the need of business world demanding for future business leaders.  To integrate various fields into their own curricula is a new trend in international higher business education…

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Added by Robert Guang Tian on July 6, 2012 at 10:09am — No Comments

International Journal of China Marketing Vol. 2 (2)

Volume 2(2)

 

 

International Journal of

China Marketing

 

Table of Contents

 

Editorial Commentary

 

Factors Influencing Consumers’ Acceptance of Mobile Marketing:

An Empirical Study of the Chinese Youth Market

Peng Du

 

Second Life and E-Marketing in an Online Social…

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Added by Robert Guang Tian on June 28, 2012 at 12:31am — No Comments

Anthropology and Business Education: Practitioner Applications for a Qualitative Method

Anthropology and Business Education:

Practitioner Applications for a Qualitative Method

 

ABSTRACT

While much business research has traditionally been “scientific” and statistical, the anthropological approach employs more subjective and qualitative methods that are invaluable within a number of contexts.  In recent years, anthropological (or anthropologically inspired) research tactics have…

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Added by Robert Guang Tian on June 27, 2012 at 1:21pm — No Comments

Introduction: From Business to Business Anthropology (3)

 

Cultural Audits

 

Cultural values and preferences can impact how the employees, vendors/suppliers and customers of a global organization respond to its strategies, products, practices and communications.  A marketing strategy, training program, compensation plan, advertising campaign, competency model, corporate communication or personnel policy is successful in one culture might be totally ineffective in another culture, if adopted without modification…

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Added by Robert Guang Tian on June 27, 2012 at 1:11pm — No Comments

Introduction: From Business to Business Anthropology (2)

 

  1. A Primer of modern Anthropology

 

 

What is Anthropology?

 

Anthropology is a social science that studies the social environment in which people live and the impact of this social environment on feelings, attitudes, behaviors, and so on. Often this is done is a cross-cultural context, meaning that anthropology tends to be comparative and international in scope.  Although often dismissed as an ‘ivory tower’…

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Added by Robert Guang Tian on June 27, 2012 at 1:09pm — No Comments

Introduction: From Business to Business Anthropology (1)

Introduction: From Business to Business Anthropology

 Robert Guang Tian

ABSTRACT

 

Business anthropology is a fast growing branch of applied anthropology that is characterized by a qualitative methodology and cultural sensitivity.  Traditionally, business administrators relied on more hard scientific methods in their business management and operation practice.  In addition, many organizations tended to be…

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Added by Robert Guang Tian on June 27, 2012 at 1:04pm — No Comments

Anthropological Approach to Consumer Behavior

Anthropological Approach to Consumer Behavior:

A Marketing Educational Case of Teaching and Learning

 

Robert Tian

 

Medaille College

 

Abstraction

 

This paper is about a marketing educational case approach to consumer studies. Various approaches to consumer studies have been…

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Added by Robert Guang Tian on June 27, 2012 at 12:55pm — No Comments

International Journal of Business Anthropology

Volume 3(2)

International Journal of

Business Anthropology

Table of Contents…

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Added by Robert Guang Tian on June 27, 2012 at 12:46pm — No Comments

We Need Business Anthropology Education: Editorial Commentary of IJBA Vol. 3 (1)

We Need Business Anthropology Education

(Editorial Commentary)

 

The increasing attention and interest in business anthropology have not yet resulted in a clearer definition of business anthropologists as a distinctive professional group. In this volume of IJBA,   Barry Bainton suggests the term “career anthropologist” to define a group of people occupying mixed positions between the traditional academic researcher, the…

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Added by Robert Guang Tian on October 4, 2011 at 9:39pm — No Comments

International Journal of China Marketing Vol. 2 (1)

 

Volume 2(1)

 

International Journal of China Marketing

 

Table of Contents  

 

Editorial Commentary

 

Expecting Marketing Activities and New Product Launch Execution to Be Different in the U.S. and China: An Empirical Study

Roger J. Calantone, C. Anthony Di Benedetto, and Michael Song

 

China and the United States: Market…

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Added by Robert Guang Tian on October 4, 2011 at 9:25pm — No Comments

International Journal of Business Anthropology Vol. 2 (2)

Volume 2(2)

International Journal of

Business Anthropology…

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Added by Robert Guang Tian on September 21, 2011 at 10:30am — No Comments

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