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October 2011 Blog Posts (2)

We Need Business Anthropology Education: Editorial Commentary of IJBA Vol. 3 (1)

We Need Business Anthropology Education

(Editorial Commentary)

 

The increasing attention and interest in business anthropology have not yet resulted in a clearer definition of business anthropologists as a distinctive professional group. In this volume of IJBA,   Barry Bainton suggests the term “career anthropologist” to define a group of people occupying mixed positions between the traditional academic researcher, the…

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Added by Robert Guang Tian on October 4, 2011 at 9:39pm — No Comments

International Journal of China Marketing Vol. 2 (1)

 

Volume 2(1)

 

International Journal of China Marketing

 

Table of Contents  

 

Editorial Commentary

 

Expecting Marketing Activities and New Product Launch Execution to Be Different in the U.S. and China: An Empirical Study

Roger J. Calantone, C. Anthony Di Benedetto, and Michael Song

 

China and the United States: Market…

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Added by Robert Guang Tian on October 4, 2011 at 9:25pm — No Comments

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