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October 2011 Blog Posts (2)
We Need Business Anthropology Education: Editorial Commentary of IJBA Vol. 3 (1)
We Need Business Anthropology Education
(Editorial Commentary)
The increasing attention and interest in business anthropology have not yet resulted in a clearer definition of business anthropologists as a distinctive professional group. In this volume of IJBA, Barry Bainton suggests the term “career anthropologist” to define a group of people occupying mixed positions between the traditional academic researcher, the…
ContinueAdded by Robert Guang Tian on October 4, 2011 at 9:39pm — No Comments
International Journal of China Marketing Vol. 2 (1)
Volume 2(1)
International Journal of China Marketing
Table of Contents
Editorial Commentary
Expecting Marketing Activities and New Product Launch Execution to Be Different in the U.S. and China: An Empirical Study
Roger J. Calantone, C. Anthony Di Benedetto, and Michael Song
China and the United States: Market…
ContinueAdded by Robert Guang Tian on October 4, 2011 at 9:25pm — No Comments
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