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June 2012 Blog Posts (7)

International Journal of China Marketing Vol. 2 (2)

Volume 2(2)

 

 

International Journal of

China Marketing

 

Table of Contents

 

Editorial Commentary

 

Factors Influencing Consumers’ Acceptance of Mobile Marketing:

An Empirical Study of the Chinese Youth Market

Peng Du

 

Second Life and E-Marketing in an Online Social…

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Added by Robert Guang Tian on June 28, 2012 at 12:31am — No Comments

Anthropology and Business Education: Practitioner Applications for a Qualitative Method

Anthropology and Business Education:

Practitioner Applications for a Qualitative Method

 

ABSTRACT

While much business research has traditionally been “scientific” and statistical, the anthropological approach employs more subjective and qualitative methods that are invaluable within a number of contexts.  In recent years, anthropological (or anthropologically inspired) research tactics have…

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Added by Robert Guang Tian on June 27, 2012 at 1:21pm — No Comments

Introduction: From Business to Business Anthropology (3)

 

Cultural Audits

 

Cultural values and preferences can impact how the employees, vendors/suppliers and customers of a global organization respond to its strategies, products, practices and communications.  A marketing strategy, training program, compensation plan, advertising campaign, competency model, corporate communication or personnel policy is successful in one culture might be totally ineffective in another culture, if adopted without modification…

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Added by Robert Guang Tian on June 27, 2012 at 1:11pm — No Comments

Introduction: From Business to Business Anthropology (2)

 

  1. A Primer of modern Anthropology

 

 

What is Anthropology?

 

Anthropology is a social science that studies the social environment in which people live and the impact of this social environment on feelings, attitudes, behaviors, and so on. Often this is done is a cross-cultural context, meaning that anthropology tends to be comparative and international in scope.  Although often dismissed as an ‘ivory tower’…

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Added by Robert Guang Tian on June 27, 2012 at 1:09pm — No Comments

Introduction: From Business to Business Anthropology (1)

Introduction: From Business to Business Anthropology

 Robert Guang Tian

ABSTRACT

 

Business anthropology is a fast growing branch of applied anthropology that is characterized by a qualitative methodology and cultural sensitivity.  Traditionally, business administrators relied on more hard scientific methods in their business management and operation practice.  In addition, many organizations tended to be…

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Added by Robert Guang Tian on June 27, 2012 at 1:04pm — No Comments

Anthropological Approach to Consumer Behavior

Anthropological Approach to Consumer Behavior:

A Marketing Educational Case of Teaching and Learning

 

Robert Tian

 

Medaille College

 

Abstraction

 

This paper is about a marketing educational case approach to consumer studies. Various approaches to consumer studies have been…

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Added by Robert Guang Tian on June 27, 2012 at 12:55pm — No Comments

International Journal of Business Anthropology

Volume 3(2)

International Journal of

Business Anthropology

Table of Contents…

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Added by Robert Guang Tian on June 27, 2012 at 12:46pm — No Comments

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