Robert Guang Tian's Page

Anthropology is a discipline that over the last hundred or so years has developed a wide array of qualitative techniques for understanding people and their behavior.  Although its toolkit is broad, flexible, and illuminating,  for many years, these analytic methods suffered as second class citizens within the business disciplines because research tastes were skewed towards quantitative and so called “rigorous” methods.  Less formal techniques, such as those that distinguish anthropology,…

Updated CFPs： Anthropological Applications in Management and Marketing （Tentative）

In order to promote phenomenon-driven study on management and marketing research in the Chinese context, the Business School at Eastern China University of Science and Technology will host The International Conference on Anthropological Concern and Local Knowledge Construction: Applications in Indigenous Management and…

What Anthropology Brings to Business

A Foreword for the Textbook General Business Anthropology (2^nd edition)

Alex Stewart, Marquette University

            Anthropology has a great deal to offer for business researchers, whether their research is applied and commercial or “pure” and foundational.  Here are seven major advantages of an anthropological approach:…

Design and Teach Business Anthropology in Chinese Context

Tian Guang

Abstract: The business world is continuously changing, which forces business schools to continuously adjust their curricula and update their teaching materials, to meet the need of business world demanding for future business leaders.  To integrate various fields into their own curricula is a new trend in international higher business education…