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Introductions!
Hey guys-- I'm so excited to see people joining this group!
I started working as the resident anthropologist for a marketing and brand strategy agency called OLSON (www.oco.com) about 6 months ago. I pitched my skills and background to about 4-5 agencies and companies here in Minneapolis this winter, and OLSON created a job for me-- I am basically making it up as I go along!
I also am a part of a small consulting group that works with non-profits... community building and strategic planning, mostly.
I am really interested in connecting with others who are putting their anthropological training to work in business areas other than just ethnography. I hope we can share ideas and strategies to make our presence more powerful in business areas. I figure we're not in competition, but in collaboration with the notion that by making each of us better at what we do, we can elevate the position of the anthropological perspective in business.
Em
I started working as the resident anthropologist for a marketing and brand strategy agency called OLSON (www.oco.com) about 6 months ago. I pitched my skills and background to about 4-5 agencies and companies here in Minneapolis this winter, and OLSON created a job for me-- I am basically making it up as I go along!
I also am a part of a small consulting group that works with non-profits... community building and strategic planning, mostly.
I am really interested in connecting with others who are putting their anthropological training to work in business areas other than just ethnography. I hope we can share ideas and strategies to make our presence more powerful in business areas. I figure we're not in competition, but in collaboration with the notion that by making each of us better at what we do, we can elevate the position of the anthropological perspective in business.
Em
Views: 21
Replies to This Discussion
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Permalink Reply by Dr. Donna M. Romeo on
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I am excited about the potential for this forum you have created here--perhaps it will become the perfect vehicle for collaborative sharing of ideas. Truly, I have not found many venues where it is easy to connect with other anthros within this space of business application, to share ideas, methods, best practices, etc. There seems to be much more interconnection between "design anthros" vs. marketing/strategy/research anthros. Your thoughts?
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Permalink Reply by Amy Goldmacher on -
Hi Emilie--I am interested in how you pitched yourself to companies. Do you have any guidelines that you can share? Thanks! And congratulations on the job!
Amy -
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Permalink Reply by Janice Keiyau Sin on -
Thanks for setting this up Emilie! Look forward to having discussions / the sharing of info among this group!
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Permalink Reply by Robert Guang Tian on -
International Journal of Business Anthropology
The International Journal of Business Anthropology is a newly created peer-reviewed referral journal in the field of business anthropology published by the North American Business Press (NABP) biannually. NABP is a professional press that publishes seven academic journals, including: Journal of Applied Business and Economics, Journal of Strategic Innovation and Sustainability, Journal of Leadership, Accountability and Ethics, Journal of Management Policy and Practice, Journal of Marketing Development and Competitiveness, International Journal of Business Anthropology, International Journal of China Marketing.
Currently, the acceptance rate of NABP journals is less than twenty percent, with the Journal of Applied Business and Economics at nine percent. The journals are indexed by UMI-Proquest-ABI Inform, EBSCOhost, GoogleScholar, and listed with Cabell's Directory, Ulrich's Listing of Periodicals, Bowkers Publishing Resources, the Library of Congress, the National Library of Canada, and Australia's Department of Education Science and Training. Furthermore, our journals have been affirmed as scholarly research outlets by the following business school accrediting bodies: AACSB, ACBSP, IACBE & EQUIS. For more information about the North America Business Press please visit their homepage at: http://www.na-businesspress.com/
The International Journal of Business Anthropology is proposed by a group of scholars who believe that given the fact of fast growing of business anthropology it is necessary to have such a journal as a platform to share ideas and knowledge. We define business anthropology as a practical oriented scholastic field in which anthropologists or scholars from other disciplines apply anthropological theories, methods, and skills to identify, to study, and to provide the solutions to solve all kinds of business related problems that faced by all kinds business organizations, from the smallest single person run corner stores to the hugest corporations that are with thousands of employees, in their everyday business operations in various business environments, domestically, internationally, or globally.
Accordingly, we define business anthropologists as all those anthropologists who study the business fields of management, operations, marketing, consumer behavior, organizational culture, human resources management, international business, competitive intelligence, knowledge management, and so on. Their study is done through anthropological methods, particularly through ethnographic methods, such as participant observation, informal and structured interviews, and other typical anthropological research methods. Business anthropologists should and are able to play key roles in the business world, by helping business organizations develop culturally appropriate ways of doing business with suppliers, business partners, or customers. Promoting smooth working relationships among employees who are more and more likely, thanks to recent equal opportunity employment legislation, to represent different age groups, ethnic groups, and both sexes.
Our journal is dedicated to the advancement and dissemination of business and anthropology knowledge by publishing, through a blind, refereed process, ongoing results of research in accordance with international scientific or scholarly standards. Articles are written by business anthropologists, business leaders, policy analysts, and active researchers for an audience of specialists, practitioners and students. Articles of regional interest are welcome, especially those dealing with lessons that may be applied in other regions around the world. This would include, but not limited to areas of general business anthropology theories and methods, anthropological approach to marketing and consumer behavior, anthropology of business, anthropology of management, anthropological applications in product design, competitive intelligence, human resources management, cultural auditing and management, organizational theory and behavior, operations management, cross-cultural communications in the business world, or any of these disciplines in an international context.
Objectives:
- to explore the use of anthropological theories and methods in business practice
- to generate an exchange of ideas between scholars, practitioners and industry specialists in the field of applied anthropology
- to enhance the development and growth of business anthropology
- to promote the development of business anthropology educational programs
- to acknowledge and disseminate achievement in regional business and economic development thinking from anthropological perspective
- to encourage a bridge between practice inside and outside the academic world
- to provide a vehicle of communication and source of career information for anthropologists working outside academia
- to provide an additional outlet for scholars and experts to contribute their ongoing work in the area of applied cross-functional business and economic topics
- to serve as a forum for inquiry into the present state and future of anthropology in general
Editorial Board (to be extended):
Dr. Gordon Bronitsky
Dr. Julia C. Gluesing
Dr. Dolkun Kamberi,
Dr. Alfons van Marrewijik
Dr. Michael Lillis
Dr. Shuting Pan
Dr. Jean N. Scandlyn
Dr. Josephine Smart
Dr. Tulasi Srinivas
Dr. Robert Guang Tian
Dr. Dixon Wong
Dr. Alf Walle
Advisory Board (to be extended):
Dr. Jayne Howell
Dr. Ann Jordan
Dr. Pam Puntenny
Dr. Shengmin Yang
Dr. Daming Zhou
Please send your manuscripts, news notes and correspondence to Dr. Robert Guang Tian, Co-Editor, IJAP, via e-mail at rtian@medaille.edu, or rgtian@yahoo.com -
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Permalink Reply by Ronald Harvey Wohl on
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What a great idea! Forty-seven years when I was starting the anthropology club at George Washington U, I told the assembled throngs that the real business of anthropology is business. It has not changed. For most people and disciplines, they do not see the value of the social sciences unless they see a practical application. Now, as most large businesses as well as many small businesses go global, the need to understand the culture of the community into which they are selling their products becomes extremely important. This means that marketing research must be conducted and understood in the context of management's objectives and the target audiences' language and traditions. In addition, solving corporate problems in your own home country requires a strong understanding of how business tribes work, interact with tribe members and other tribes. It is also dependent on identifying the corporate social more3s, taboos, superstitions and religios process. Breaking business dowen into its elemental factions and processes allows greater and more effective analysis, problem identification and problem solving. What fun this is!
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Permalink Reply by Robert Guang Tian on
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Ron, thank you for your comments. I sincerely invite you to write something for us. Please contact me by email at ijba@na-businesspress.com
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